A:

Anyone who has been growing for any length of time has more likely than not been standing in your shoes at this moment. If there is mold or any harmful pesticides on the product it should just be written off as a lost and deep-sixed.

However, if it’s simply the quality that is the issue you might be able to recover your cost of production and perhaps even beyond without hurting your rep.

Consider that even in the gold marketplace, not everyone is dealing in or wanting 24K gold. As a matter of fact, it’s usually in the mid-tier of quality and pricing where you will find most of the action in any given marketplace.

Price the sub-standard harvest accordingly, and don’t come off like you think it’s the best quality in the world.

It’s typically best to find an alternate market avenue, outside of your usual channels to get the job done and keep it more about dollars and cents rather than building your rep in your chosen, regular market avenue.

Price the sub-standard harvest accordingly, and don’t come off like you think it’s the best quality in the world. In other words, don’t play the stereotypical used car salesman. Somebody will want it, and will be happy if it’s priced accordingly, so just be straight-up about your marketing approach and expectations on what you expect to fetch for it.

Now, on the other hand, if you go out there and promote it as “Da Bomb” and command top dollar, you may be able to realize your price, however, at a real cost: your rep swirling around the bowl. People may grab onto it, considering your previous successes in quality, only to discover that what they got is stir-fried donkey vomit, never to touch your product again.

The lesson there would be that it takes a long time to build up a good rep, and just a few careless or greedy actions to flush it all away in an instant. Lesson number two is that everyone’s Nirvana is different, and there is a market for every harvest - just be real about it.

Cheers, Erik Biksa

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