Green Giant will sell hydroponic lettuce with the roots still attached.
Frozen vegetable and canned food manufacturer Green Giant is throwing its hat into the hydroponic vegetable ring. With the introduction of their brand-name hydroponic butter lettuce, the pre-packaged vegetable producer hopes to lure customers into purchasing a greenhouse-fresh living lettuce. The lettuce is sold with roots intact to prolong shelf life and in a plastic clamshell to maintain its condition once leaving the greenhouse.
The new product is Green Giant's second foray into hydroponics. The company released a hydroponic tomato in 2012, in conjunction with Windset Farms of Delta, British Columbia, Canada. This time, Green Giant has teamed up with Growers Express, a hydroponic produce farm in Salinas, California, to grow the soil-free lettuce.
Jamie Strachan, chief executive officer of Growers Express, explained that the company was "very excited" to be working in partnership with Green Giant.
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Green Giant has been selling vegetables for decades. Here’s a classic ad from the ‘70s.
Last modified on Wednesday, 23 October 2013 20:06