Yes it’s true. This is the final edition of Rosebud Magazine. It is with a heavy heart and great sadness that I have to say this. First, the entire Rosebud & Advanced Nutrients team would like to thank every one of you who have and continue to support us.
Straight to the point . . . the cold hard reality is Rosebud Magazine has operated at a significant loss since the first issue, and it has put a HUGE financial strain on Advanced Nutrients, the parent company which funds Rosebud. I don’t have to tell you, high-level quality costs a lot of money, and the magazine was the proverbial straw that broke the camel’s financial back.
Here’s something you probably don’t know about . . . Sure, Advanced Nutrients does a lot of business. Truth be told, almost all our profits go back into the community in many different ways: charities that directly help our community, extensive R&D into top-of-the-line nutrients and innovative technologies that make growing a lot easier. And many other initiatives and programs that would take up too much room to list in this letter.
You know what? We don’t live in mansions and fly in private jets, like others. And we have never gotten a single penny in bank loans, because the bankers have said, “You’re in the hydroponics business.”
In fact, many times the owners’ paychecks were put right back into the company and our homes were mortgaged to the hilt, so that money could be put into the company. I’m not embarrassed to say this: One of the partners hasn’t gotten a “real” paycheck in over a year because the draw he receives every week is actually his loan payback against the money he has put into the company.
Look, if we wanted to line our pockets with money there are a many things we could do just to do exactly that. We do what we do because it’s a labor of love and something we are passionate about and believe in.
In addition to that, when we first entered hydroponics, our industry really didn’t represent itself well, certainly not the best packaging, products and presentation. We wanted to help improve the image and the way the “mainstream” views hydroponics. And we’ve steadily accomplished that.
Thinking back, I remember when Rosebud first came out, a storeowner called and said, “Finally I have something I can show my friends and parents that represents hydroponics in a way I can be proud of. I put Rosebud on my coffee table so everybody can see it.”
Just a quick refresher: A lot of what you see in hydroponic nutrients today is a direct result of what we have pioneered. We are and have been the most ripped off hydroponic nutrient company on the planet.
Moreover, our innovations are dissected and studied like hawks by every “player” in hydroponics. They literally stalk our every move. We know this because people who work for our competitors tell us, “You guys are the main topic of discussion in our meetings.” It’s a compliment. And because of it our entire industry and community has continually moved forward and gotten better.
Unfortunately, many of the hydroponics companies that could have advertised in Rosebud chose not to. Not because they didn’t want to. They were told that if they did, they wouldn’t be allowed to be part of the Good Ol’ Boys club anymore. In short, if a company “crossed over” to Rosebud that company would lose the support and distribution of their products by Sunlight Supply and Hydrofarm.
Bottom line is . . . the Good Ol’ Boys have their hands firmly around the throats of many companies, in a vise like a strangle hold, and the sad thing is those companies are allowing them to do it.
Now let’s suppose all the companies and stores stood up at the same time in a single voice and said to the Good Ol’ Boys, “Hey, we’ve had enough of your bullshit and we aren’t going to put up with it anymore.” Obviously you would see an instant change in the way they do business, and they would begin to properly support and help our community and industry. Which to this day, they still refuse to do so and seemingly have no interest in doing so.
Here’s the thing: As a hydroponics business owner I can tell you if a large portion of storeowners got together and told me how they really feel about the things they wanted, I would have no choice but to listen to the marketplace or I would be out of business.
It’s a known fact that one of the main reasons Advanced Nutrients started the magazine was because we weren’t allowed to have a voice in the retail stores by the competing magazines because those magazines were and still are controlled by the Good Ol’ Boys, so we were blocked and not allowed to advertise in Maximum Yield or participate in their hydroponics tradeshows, and it is still that way today.
On the flipside, the doors of Rosebud were always open to every one of our competitors, including the Good Ol’ Boys. You see, we realized it was important that growers should have our entire community and industry properly represented to them. And quite frankly, it’s the right thing to do.
Clearly, Rosebud was the premiere hydroponics magazine. But the status quo refused to support it, literally cutting of their noses to spite their faces. Look, these guys know who butters their bread yet they give nothing significant back. What a shame, a missed opportunity for all of us. United we stand, divided we fall. Some people just don’t get it.
Make no mistake, Advanced Nutrients isn’t going anywhere. We had to make a hard decision based unfortunately on economics.
Good Ol’ Boys: 1
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Thursday, 01 December 2011