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Gotham Greens Brings First Rooftop Hydroponic Greenhouse To New York City

Gotham Greens is growing produce in a facility much like this one. Gotham Greens is growing produce in a facility much like this one.

Jennifer Nelkin and Viraj Puri began their careers in horticulture when they created a floating garden atop New York's Hudson River. From there, they joined fellow green-thumb Eric Haley to create Gotham Greens, a company dedicated to growing produce locally, with a massive hydroponic greenhouse complex atop a warehouse in Brooklyn. That's what we call moving up, literally.



The owners and employees at Gotham Greens have a philosophy about produce, which they state very simply on their website: "Our products are harvested before breakfast so they can be on your plate by lunch."

Fruits and vegetables that are grown locally are able to mature in the garden and they don't lose nutrients during travel, so when they end up on your plate they are tastier, healthier, and for us green-minded folks, easier to swallow because we know that energy was saved by not needing to transport our salad from a farm across the country. The price of food overall has risen significantly as gas prices have risen, so locally-grown is no longer just a nice idea-- it's a financial necessity for many of us.

Buying locally-grown produce is a growing trend in cities worldwide, and with the ever-expanding popularity of hydroponic gardening, even dense cities like New York, without large tracts of arable land and with inclement weather in the winter, can have fresh, local fruits and vegetables. 

Residents of New York City buy roughly $1 billion worth of imported vegetables each year. Gotham Greens expects to augment this number with the roughly 30 tons of produce that they will produce annually, starting with leafy greens and herbs and then adding tomatoes, cucumbers, peppers, and even eggplants and strawberries in 2012.



They also have an added leg up on their traditionally-farmed competition: indoor hydroponic growers can grow any product year-round, regardless of the season. This is great news for New Yorkers craving fresh, ripe strawberries in January!



Since Gotham Greens began selling their produce in May of this year, local markets and natural food stores have been quickly selling out of GG products, so we think it likely that Gotham Greens will need to extend their business to new locations across the Big Apple and even into other major urban markets. Buying locally-grown produce is a growing trend in cities worldwide, and with the ever-expanding popularity of hydroponic gardening, even dense cities like New York, without large tracts of arable land and with inclement weather in the winter, can have fresh, local fruits and vegetables.



Rooftop gardening has been a hobby for many city-dwellers for years, and a few savvy restauranteurs have utilized it as a means to have the freshest fruits and vegetables, but thus far businesses by and large have failed to capitalize on this niche. When customers realize how much more delicious their produce can be, they will start demanding locally grown fruits and vegetables. Gotham Greens will be right there, providing they can keep up with the demand, and it’s all made possible through the wonders of hydroponics.

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Hydroponics is responsible for the great produce brought to NYC by Gotham Greens.
Last modified on Thursday, 12 July 2012 13:27

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